Major League Soccer’s Existential Dilemma

Personality x 3: Chinaglia, Pelé, Beckenbauer

Wendy Parker's review of Rock n Roll Soccer at Sports Biblio last week highlighted the book's conclusion, where I write about the lack of personality in Major League Soccer compared with its fore-runner, the North American Soccer League. That's an aspect of the book that's been further thrown into focus this week as MLS concluded another season with yet another new champion, the Portland Timbers. All for the good, of course. Who doesn't like to see titles shared around? Who wants to be like Europe, where Barcelona or Bayern Munich win year after year?

On the other hand, there's a major existential problem here for MLS. Commissioner Don Garber is never slow to talk about where his league stands in comparison with its European counterparts. He likes to set vague future goals about when MLS will be big, bigger and biggest. Last week he was talking up the rotating championship title as a reflection of "one of the most competitive leagues in the world". Yet when we think about MLS, what are the equivalent keywords to the NASL's feverishly listed Cosmos, Pelé, Beckenbauer, Best, Cruyff, Chinaglia? You can't answer back with 'parity' and expect to hold anyone's interest. 

But didn't MLS sign David Beckham? Wasn't that the league's Pelé moment? Beckham may be a polite and wealthy young man, but his on-field and off-field personality fell way short of making an impact the size of Pelé's. His former team, the LA Galaxy, may be five-times record champion, but they don't yet have the stature or the style - in any respect - to be seen as the North American domestic giants. They just happen to be the team that has won MLS Cup more than anyone else, without offering many thrills on the way. They also boasted the league's and the United States' best ever player, Landon Donovan, but he needed to be one of many. Instead, he was just one of one. Now he's retired, leaving Toronto's Italian striker Sebastian Giovinco as the league's sole outstanding player in 2015.

In late October, I managed to get a ticket for Eintracht Frankfurt's home game with Bayern Munich. It's the only guaranteed sold out home game for Eintracht, and it's been that way for decades. Every right-thinking German soccer fan hates Bayern, and wants to see them defeated. Though in fact you could leave the word 'defeated' out of the previous sentence. Even as we despise them, we are fascinated at the way they can tear opponents apart with audacious attacking soccer. On the night, Frankfurt defended their asses off and grabbed a point in a 0-0 draw - the first points that Bayern had dropped all season. It's been a point of some pride in a mainly dire season for Frankfurt.

Bayern Munich - hated, but talked about. Rich, hugely successful, and inversely popular. They are a globally massive team. Am I really saying that MLS needs a team like Bayern to win MLS Cup year after year? Not at all. MLS could, however, urgently use four or five teams with some measure of Munich's magnetism. At the moment, parity means 20 clubs that vary from anaemic to presentable. There are still too many MLS games when the teams seem to think that the idea of soccer is to keep the ball as far away from both goals as possible. Importing veteran star names like Andrea Pirlo, Kaka, Steven Gerrard and Frank Lampard is a sign of stagnant imaginations in the league's front offices. These players won't make the league any worse, but neither they will they do much for its future. Eventually expanding the number of teams to 28, as MLS announced just this week, is making me feel tired as I type, and it's only nine in the morning. 

Fatal expansion: Former NASL commissioner
 Phil Woosnam presents quantity over quality. 

Garber pointed out last week that "we’re spending almost $120 million on DPs [Designated Players]. That’s six times what we spent five years ago. So if we’re able to grow our business, our owners are going to spend more money. And it’s not just going to be on our core roster. It’s going to be on areas where we can spend more on players that will improve quality." To paraphrase the commissioner - spending money on big name players means the league will attract even more money, and then we can invest that in long term youth development. That's a leap of faith that's hard to quantify, even with the aid of corporate flow charts. As a Plan for the Future, it's lacking exactly what you would hope for in a plan for the future - a clear-sighted vision, and a cogent means of getting there.

In the book's conclusion I generally show understanding for the MLS approach to building a league during those nascent years. Its caution, its prudence, and its need to develop in a way that will not frighten off new investors with concepts like relegation and bankruptcy. Yet, as that $120m figure above shows, parity and the salary cap have become fluid concepts according to the league's evolving needs. 

That salary cap isn't fooling anybody, and is increasingly meaningless when the league, with a ludicrous and shameless lack of transparency, will not even reveal its teams' profits and losses, transfer figures, or salaries (we have to rely on leaks, Forbes and the players' union for any of this information). What remains of parity's sham are the shackles preventing the emergence of teams with the kind of power and personality that - compared with the old NASL - is conspicuously missing. Still in place is a league more focused on its balance sheet than its league table and the quality of its play.

A possible solution? MLS should stop trying so hard to control its own history. Quit setting grandiose goals, drop the business-speak, and cease caring about how it shapes up compared with Spain, England and Germany. Retire Garber - he's steered the league to security, but his job is done. Bring in someone (former deputy Ivan Gazidis?) who has a genuine feel for the game. Remove parity and let the clubs chart the league's history, mistakes and all. Allow supporters to develop a team's culture, not the marketing department.

It wouldn't mean having to see the same team celebrate lifting the championship trophy year after year. The playoffs will prevent the dominant teams from serially winning titles and always give outsiders a chance. Even the mighty Cosmos only won four of the ten NASL titles between 1975 and 1984. They had charisma, but it was infectious. And as that league discovered too late - better a smaller, vibrant league than ill-conceived expansion for expansion's sake.

"Thank Goodness for Rock n Roll Soccer"

America's longest-running football/soccer publication, Soccer America, has reviewed 'Rock n Roll Soccer'. Here's Mike Woitalla's full appraisal:

One of my favorite soccer memories: I was 13, sitting next to my grandfather who was visiting us from Germany, in Aloha Stadium watching Team Hawaii play the Las Vegas Quicksilvers.

I noticed that Opa, not a man prone to demonstrating excitement, was practically giddy.

“Michael, that’s Eusebio!” he said. “The world’s best player ever besides Pele. … See No. 5? That’s Wolfgang Suhnholz. He played for Bayern Munich!”

This was in 1977. After the North American Soccer League had so much success in many parts of the country, it started franchises in the middle of the Pacific and in the middle of desert -- when Vegas was a third the size it is now, had never had major league sports, and no soccer culture.

“What the hell were they thinking?” writes Ian Plenderleith in 'Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League.' After one season, The Quicksilvers moved to San Diego and Team Hawaii became the Tulsa Roughnecks."

Reckless expansion was of course a main factor for the demise of the NASL, which folded after the 1984 season.

But, boy, am I thankful that the NASL did some crazy stuff. Not just because of the memory of seeing my grandfather so delighted, or because I got to watch Pele play, or had Team Hawaii players visit my school.

The NASL inspired the generation of players who made the U.S. national team respectable, like New Jersey boys Tony Meola, John Harkes, Tab Ramos and Claudio Reyna, who went to New York Cosmos games. It spread the seeds that led to soccer’s current state -- neck and neck with basketball as the most popular team sport among American children.

“In 1967, 12,000 schoolchildren went through the [Atlanta] Chiefs soccer clinics, while 42 area high schools had begun to play the game,” writes Plenderleith.

But what Plenderleith does most expertly -- and is previously less covered than NASL grassroots’ impact -- is show the NASL’s impact on the global game, and how some of that stuff doesn’t seem so crazy in hindsight.

“Old World” soccer purists may have mocked halftime armadillo races, players entering the field on Harley-Davidsons, or the San Diego Chicken doing a pirouette, flopping and playing dead next to a fouled player. (Minnesota Kicks coach Geoff Barnett: “The referee goes nuts and comes over to me shouting, ‘Get that f****** chicken off the field!”)

But as Plenderleith writes, the NASL was “a league that got too much right to ignore.”

“The NASL introduced the idea that a soccer game could be an event and a spectacle, not just two teams meeting to compete for points. You weren’t herded into the stadium by policemen waving wooden batons. You were a customer …”

Some of the “manufactured atmosphere” -- which could also be considered “marketing techniques aimed at wooing a new generation of fans” -- may have been over the top. But …

“Once the game started you could watch a version of soccer easily recognizable as the real thing, but which promoted scoring, played down defensive duties, and refuted the virtues of a hard-fought 1-1 draw. …

“In the 1970s, Pele, Johan Cruyff, Eusebio, George Best, Gerd Mueller and Franz Beckenbauer all played in the same league. … It was a big money glamour league that aimed to entertain, while generating cash. In that respect, it was the Champions League and the English Premier League rolled into one.”

Plenderleith lays out a solid case for how the NASL was ahead of its time. FIFA may have fought the league’s attempts to tweak the rules, but later made changes that resemble some of those attempts. Publishing a wide range of game statistics, marketing to women, names on the back of jerseys -- that happened first in the NASL.

Clive Toye, the former New York Cosmos general manager, says, “We were constantly being visited by executives from English clubs to see what we were doing, asking why we were doing it.”

From all that the NASL got right to where it went astray, this colorful and important era of American soccer is in good hands with Plenderleith, a skillful writer and thorough journalist.

For those of us who lived through the NASL, 'Rock 'n' Roll Soccer' brings back wonderful memories and enlightens us on aspects of the league we may not have realized. For those too young to remember the NASL, it’s a chance to comprehend how soccer took a foothold in the USA and meet the fascinating characters who made it happen -- with laugh-out-loud moments, to boot.

Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League by Ian Plenderleith (Thomas Dunne Books 2015) 350 pages.

Interview with the late John Best: Spartans, Stokers, Sounders and Roses

John Best was a player, a coach and a General Manager in the North American Soccer League. After coming over from his native England in the early 1960s, he turned out for the Philadelphia Ukrainians in the American Soccer League (1962-67), the Philadelphia Spartans (1967), the Cleveland Stokers (1968), and the Dallas Tornado (1969-73). He then coached the Seattle Sounders for three years before becoming GM at the Vancouver Whitecaps. He then returned to the Sounders, also as GM.

John Best, transitioning from
 player to coach in 1974

    John very sadly passed away a year ago. With the permission of his wife, Claudia, here are the highlights of an interview that John gave me in January 2014 while I was researching Rock n Roll Soccer.

RnRS: You started out with the Philadelphia Spartans in the National Professional Soccer League [which one year later merged with the United Soccer Association to become the NASL]. Can you tell me about the pay and conditions as a player in 1967? Were you well looked after?

John Best: Oh yes, very much so. The pay wasn’t great at that point in time, but it was as good as a lot of people were getting in the first and second divisions in England. I’m sure there were many [in the NPSL] who earned less, but in terms of being taken care of  - it was really unbelievable because of the quality of hotels and travel. We flew to games, stayed in the best hotels, and I remember after we played in St. Louis, [team owner] Art Rooney took the whole team out to eat. I don’t know that every team was treated that way, but certainly we were. And at the clubs I later managed we tried to maintain the high standards as well. It was a better experience than most people had in British soccer.

RnRS: Art Rooney was typical of the early NASL owner - a wealthy entrepreneur. Looking back, is it surprising to you that people like him wanted to get involved in soccer?

JB: Rooney owned the Pittsburgh Steelers. If you go back and look at the ownership of the NASL clubs all the way through that early period, you’ll find that it was extremely strong, and made up mainly of sports entrepreneurs. They were wealthy people, but very shrewd in terms of marketing professional sports. The problem was that the sport was unknown – you’re not just starting up a new sport, but you’re starting up with people with absolutely no concept or idea of that. It took a tremendous effort to grow the sport in those early years.

    I was very fortunate to play for the Rooneys. Later on I played in Dallas for Lamar Hunt, and then went up to Seattle as coach for an expansion team, where the ownership group were city elders, and [were] just very intelligent, proactive people. So you had a great opportunity to do a quality job, because you were left alone to do it, and with enough funding. I’m not suggesting that all ownerships were like that. There were amazing changes as time went by, and the majority of teams became corporately owned, and that brings a difference in attitude and perspective – when you have a meeting of CEOs of major corporations compared with a group of wealthy sports entrepreneurs. 

Miles, Blondie, ELO, Defunkt - all part of Rock n Roll Soccer

Here's a round-up of some more reviews of Rock n Roll Soccer, and an interview at the US Soccer Players website. This contained my favourite question of all: "If you were going to make a playlist to go along with the book, what would be on it?" In the book, I already came up with an NASL soundtrack. But a playlist is different, right? So I had the excuse to rummage through old CDs and records and re-think the musical accompaniment to the North American Soccer League. Here's a sample:

Miles Davis – Bitches Brew (1972). From the album of the same name because it was, like the NASL, a one-off, revolutionary fusion of styles that drew from the past and the present, and pointed to the future.

Jeff Lynne, singing for the Blues (pic: bcfc.com)

Electric Light Orchestra – Livin’ Thing (1976). The peak years of the NASL coincided with the peak years of stadium rock, and the fan cultures of both shared a lot of features – the game/concert as a big event, the spectacle of mass entertainment, the easy availability of recreational drugs. I’m no fan of stadium rock, but ELO was an exception, and this fine, typically upbeat track from the wonderful and aptly titled A New World Record is a good example of Jeff Lynne’s ease at being cheerfully influenced by US AOR. He’s a Birmingham City fan too.

The International Soccer Network wrote that  Rock n Roll Soccer "is the definitive history on the original NASL. Nothing out there rivals the detail and variety provided by this book. It is easily one of the best soccer titles of 2015, if not the best. Plenderleith, one of the best top journalists anywhere  [Steady on! IP], is a magician with words and history, making the entertaining NASL even more exciting. That is quite a task indeed. You can’t go wrong with this one. This is an absolute must for any soccer fan, regardless of where your allegiances lie. It has the honor of being one of our favorite soccer books of all-time. It’s that good!"

The NY-focused Empire of Soccer looked in particular at chapter seven 'The NASL v s FIFA and the World', which has scarcely been mentioned in other reviews. "One thing," writes Jake Nutting, "is abundantly clear from Plenderleith’s engaging staging of all the many grievances the NASL embroiled itself in – neither incarnation of the NASL has ever been about going with the flow. Owners were openly hostile toward what they deemed intrusive oversight from the overlords at FIFA. Ironically, the league’s focus in the modern era has shifted to aligning American soccer more with the rest of the world, but the bickering within our own shores has remained robust."

"This is a far more substantive book than you’d expect from its title," writes the blog Message In A Bottle at Island Books, an independent outlet in Washington State, "but then the NASL was a far more substantive operation than history has acknowledged. When it’s remembered these days, it’s usually for garish disco-era uniforms, gimmicky promotions, and overpaid, over-the-hill stars from overseas. All of that is at best only partly true, as Plenderleith shows. [He] excels in showing what the teams and players were really like and establishes a historical context for the league, definitively answering the interesting question of how North American soccer compared to the kind played everywhere else on the globe.

"Today MLS trails only the National Football League and Major League Baseball in average game attendance, thanks mostly to the spectacular support of Northwest fans who insisted that their MLS franchises carry the names of their lost NASL forebears. Rock 'n’ Roll Soccer speaks to everyone with football fever, but to us most of all."

The Day I Silenced Radio 5 Live

Here's the link to my interview late last night on World Soccer Talk Radio with Nate Abaurrea, which was thoroughly enjoyable thanks to his having closely read the book we were talking about - Rock n Roll Soccer (published today in the United States and Canada by St. Martin's Press/Thomas Dunne Books). That's not necessarily always the case, as I discovered when I was in the UK in 2001, attempting to promote my first book For Whom The Ball Rolls, a selection of adult-oriented, football-based short fiction (clearly not a category that anyone had a clue how to market, given its sales figures).   

Live and silent...thanks to me

I was booked in to appear on the Fi Glover Show on BBC Radio 5 Live, along with various other luminaries of broadsheet sporting journalism - Sue Mott of The Daily Telegraph and Jim White, at that time of The Guardian. We chatted in the booth beforehand. I was terrified. They were both very posh and confident. Jim told a funny story about something that had happened to him at a game at the weekend, and we all chuckled. They asked me about my book, pretended that they were really interested, and both promised to write something about it. Neither ever did, but hey, they're busy people, and a promise in the media world is worth as much as the sodden beer mat it's written on (a few years later my Dad bought me Jim White's book You'll Win Nothing With Kids, but eight years on I still haven't opened it. So there).

To the studio. Fi Glover wasn't there, and some bloke whose name I can't remember was standing in. He briefed us - we'd start by talking about my book, and then move on to a general chat about the sporting events of the weekend. Fine. The countdown - then the host introduced all of us. I was still terrified. He turned to me and announced my book to the world. "I haven't read the book," he said glibly, then added something like, "but presumably these are stories very much rooted in actual experience."

That was my cue. Was that an actual question? Was I supposed to agree with it? Say something like "Yes, they are" and see what he said next? Of course, looking back, it was a chance for me to promote myself by banging on about my vast experience of the football world, and how that had inspired me to write football-based fiction. At that second, though, my mind was a complete blank. National BBC Radio 5 Live experienced a five-second silence. It felt like five minutes, and I can still see the host's increasingly desperate face, waiting for me not to screw up his show in the very first minute. And here I was, the nervous debutant appearing in front of a huge and expectant crowd, and I'd clumsily conceded a penalty just 30 seconds in.

What's this about? "Er,
I don't really know."

Eventually I stuttered out something about the stories being more of a product of my imagination. That wasn't the right answer at all, and no one followed it up. We moved rapidly on to the sporting events of the weekend. Jim White told the same anecdote he'd told in the booth beforehand, and everyone except me laughed, like they were hearing it for the first time. Play the game, Ian. Maybe that's why he never wrote anything about my book, because I didn't laugh twice at his story. 

Now I was no longer being introduced as Ian Plenderleith, author of fantastic new book For Whom The Ball Rolls, but as Ian Plenderleith of When Saturday Comes magazine. Fine, if that's the way you want it. My nerves subsided and I started to talk. A lot. My friend Tim Bradford, who was at home making a tape of the broadcast, said that my normally accent-neutral voice gradually started sounding more northern, as though defiantly countering the well-honed tones of my southern counterparts. By the end of the show I sounded like I was from darkest Leeds, wilfully and bolshily contradicting everything that Sue and Jim said (okay, so that's why they never wrote anything about my bloody book). I can't remember much what we were talking about, but I do remembering slagging off Rangers and Celtic and the Scottish FA, and making a joke about Princess Anne being an actual horse.

The BBC never asked me back (though like Jim and Sue, they promised that they would). Tim gave me the tape, but I've never listened to it, and I don't even know where it is. Even if I wanted to hear me get into my stroppy stride taking on these titans of the established fourth estate, I could never face hearing again that five-second silence at the start of the show. And wishing that I had interrupted the sentence, "I haven't read the book..." with a full-on northern roar of, "Well then you're not doing your fookin' job very well, are you lad?" That's how you generate publicity.

Kicks against the Cosmos

The Kicks: simply Ace

The Minnesota Kicks once beat the Cosmos 9-2 in a playoff game, in one of the North American Soccer League's more bizarre results. But that's not the only reason why I think they embodied the League's spirit of rock n roll soccer more than their New York rivals. There was the spontaneous, organic nature of the Kicks' rapid rise from nothing to crowds of 46,000 within weeks of playing their first ever game. There was the free-scoring, attacking nature of their play. And there were the proto-Rave tailgates where - outside the Kicks' stadium before the game - thousands of young people enjoyed the summer weather, the drink, the drugs, and each other. Read more here in my piece at The History Reader, a spin-off site run by the US publisher of Rock n Roll Soccer, St. Martin's Press. 

Booklist: "A gift to fans of America's soccer history"

A review of the US edition of Rock n Roll Soccer from today's Booklist, a trade publication for the book industry:

Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League.
Plenderleith, Ian. Sep 2015. 368 p. St. Martin's/Thomas Dunne, hardcover, $27.99. (9781250072382).

Breaking from the common view that the original North American Soccer League (NASL) was a gaudy, failed experiment, soccer journalist Plenderleith posits that, although it may have been a product of the “brash, loud, and shameless ’70s,” its focus on entertainment and innovation made it “the league of the future.” Over 17 tumultuous seasons (1968–84), with investors ranging from potato-chip scions and used-car dealers to rock stars, and players mostly borrowed or bargain-hunted from English and other European leagues, the NASL provided lots to talk about - massive tailgate parties, goofy promotional stunts - if not much consistency. 

Some teams lasted only a season, while others changed towns along with their names. But Plenderleith makes a compelling case. Scrupulously researched and sourced, with first-person accounts knitted together in an enthusiastic, irreverent narrative, this is a gift to fans of America’s richer-than-expected soccer history. Major League Soccer is growing deep roots (and the new New York Cosmos are playing in the new NASL), but today’s younger fans may read this and wish they were there when the seeds were planted.
— Keir Graff 

How Gerd Müller Came to the Strikers

Müller: unwanted in Deutschland,
a superstar in the NASL

Today's edition of the German bi-weekly Kicker tells the bitter story of how West Germany's World Cup-winning striker Gerd Müller was forced out of Bayern Munich in the late 1970s and went to finish his career at the NASL's Fort Lauderdale Strikers.

The article begins by talking about how players who have recently left the club, such as Bastian Schweinsteiger and Mario Mandzukic, were fully praised by coach Pep Guardiola even as they were being eased out of the door. Müller was no less of a club legend than Schweinsteiger, yet the man who scored 398 league goals for the club in only 453 games was, in his own words, "systematically destroyed" by his Bavarian bosses.

His former team-mate Frank Roth confirms that "Gerd was properly squeezed out. That's not how you do things, it was not fair. It was not a pleasant departure." At the time, the team's commercial director Walter Fembeck said, "He [Müller] has to understand  that he's no longer the best." Club President Wilhelm Neudecker was no more tactful: "We need Gerd as a striker, not as a monument."

Müller was the Bundesliga's leading scorer in seven seasons spanning the period 1967-1978. He won the German title four times, likewise the German FA Cup, not to mention the European Champions' Cup three times. Yet Bayern's Hungarian coach was ruthless in his analysis of the striker after substituting 'The Bomber' in February 1979 for the first time in his career during a 2-0 loss at Eintracht Frankfurt:

"Only achievement counts - and Gerd Müller has not achieved anything for some games now. He's lacking in fitness and mobility. If his former coaches turned a blind eye, that was up to them. That's not how I operate."

On February 14, Müller sent the club his resignation letter by taxi and left for the Strikers "without flowers and without warm words for the man to whom Bayern owed so much", as Kicker puts it. After his career finished, Müller turned to the bottle, and only when his alcoholism became public in the early 1990s did Bayern remember its former star. Franz Beckenbauer and Uli Hoeness intervened to help him give up booze and found him a job at the club.

The move to America was almost certainly the right one for Müller, even if the manner of his departure from Germany still beggars belief. He and Peruvian forward Teofilo Cubillas formed a prolific partnership up front for Fort Lauderdale in 1979, and took the team into the playoffs. "Neither spoke each other’s language," said David Chadwick, who was an assistant coach at the Florida team, in an interview for Rock N Roll Soccer in 2013. "I couldn’t speak either language, but I noticed in training with players like that, they all understand - they want to be challenged, they want to work, they do have an appetite for the game, that’s what made them great players. It was their eyes that made such a difference, you could just sense they knew exactly what was going on."

Chadwick said that he "learnt as a coach so much from being around Gerd Müller and seeing how he turned players in the box. When I grew up you did the Matthews, you dropped the shoulder and exploded past someone. I was good at that, but I learnt so much more from these other players in the NASL."

In 1980, Cubillas and Müller were on even better form, and the pair's goals lead the Strikers to the 1980 Soccer Bowl, which they lost 3-0 to the Cosmos. In 1981, Müller's goals finally dried up and he sensed that was the moment to retire. A venture with a steakhouse didn't work out, but following his rehabilitation he later became the long term assistant coach of Bayern's reserve team.

Beckenbauer v Matthäus in New York

Good apple, bad apple, in the Big Apple

The careers of two of the greatest players in German football were inextricably linked through their country's victory at the 1990 World Cup in Italy. The coach was Franz Beckenbauer, his captain was Lothar Matthäus. Beckenbauer himself had lifted the same trophy in 1974. Influential playmakers and versatile team-leaders, they were both champions time and again with Bayern Munich, and boasted multiple team and individual awards. And towards the end of their careers, both players joined clubs in New York.

That's where the parallel lives start to drift apart. Here at the website In Bed With Maradona, as part of their extensive feature on soccer in the Five Boroughs, is my feature on how the Kaiser was a huge hit with the New York Cosmos in the late 1970s, while two decades later Matthäus came to the Big Apple and ended up scoring no goals, and making just as many friends.  

Being Mistaken For Rodney Marsh

There are at least two reviews out on the internet whose authors are under the impression that 'Rock n Roll Soccer' was written by Rodney Marsh. Marsh, of course, wrote the foreword, and his name appears on the cover beneath my own. I don't have a problem with this. If people read the book and enjoyed it and thought it was written by one of the most prominent and colourful English footballers of the 1970s, who am I to complain?

When I first received proof copies of 'RnRS' a year ago, my father-in-law happened to be visiting and was keen to read the book. As the foreword was not attributed to Marsh on the first page, at first he thought it was written by me. "It seemed a bit strange that you were making out you'd played in the NASL," he said, "and I was somewhat worried about your mental state." For the final print edition, we made it clear from the first page that the foreword consisted of Marsh's account of playing in the league, and not some flight of my imagination.

And God knows, I've spent enough time in my life imagining myself as a paid footballer. From around my fifth birthday onwards, to varying degrees, until my tender hamstrings forced me into retirement last year at the age of 49.

Me with some cheerleaders during the 1970s.

I once wrote a piece for the now defunct Major League Soccer magazine about players who'd only made a single appearance in MLS. While most of those players probably regarded themselves as failures, it's obvious from re-reading my introduction to the piece that all I felt towards them was a profound existential envy:

"If dreams, as Shakespeare wrote, are nothing but 'the children of an idle brain, begot of nothing but vain fantasy', then I plead guilty. In sleep, I've often scored great goals in front of huge crowds. In waking hours, I've longed to play in a professional game, even for five minutes. Just to see what it's like. Just to say I've been there."

Around a decade ago, when MLS started up its reserve league, I dreamt that I got called up to play for DC United's second string due to an injury crisis. I told my dream to Doug Hicks, who was the team's head of media relations at the time. "That's not gonna happen," he responded drily, as though just by telling him the dream, I'd been hinting that maybe it would, or at least that it could. Which of course was exactly why I'd told him. He was on to me.

Hicks and his colleagues are, however, very switched on to the needs of writers and journalists in this respect. They know we're only carping from the press box because we're either too fat, slow, useless or old (or all four) to be out there ourselves. So during MLS Cup and the MLS All-Star Game they indulge us by taking the trouble to organise media games or tournaments. I've still got my lovely trophy from being on the winning team at the 2011 All-Star Media Challenge in New York. I played against Greg Lalas, who once played half a dozen games in MLS (albeit over a decade earlier). He didn't seem to be noticeably better or worse than the rest of us. See, man, I coulda been a contender.

But that passage in Rock n Roll Soccer that goes: "In one game he [Pele] went ballistic at me for what he thought was showboating. In another game he scythed me down and provoked a 15-man brawl. Most painful of all, after I nutmegged him once he came up to me and ruffled my hair - a sporting gesture by the revered icon. Except that no one could see that he'd gouged my ear with his fingernail and opened up a bleeding wound..." - that was not written by me. I did not nutmeg Pele. That was Rodney Marsh. But if you want to confuse the two, be my guest.

Interview at World Soccer Talk

World Soccer Talk published an interview with me this weekend, conducted by Drew Farmer. Below is a sample, and here's a link to the whole interview.

Drew Farmer: Near the end of the book, Rodney Marsh had a few quotes about the new NASL and Tampa Bay Rowdies. Ian, what are your thoughts on the revived league and can it return to something similar to the original league? Do you share Marsh’s thoughts on the league? 

"No, I don’t agree with Rodney on that one, though I can see why he denigrated it – he’s someone who’s used to top class football. That’s what he played, and that’s what he wants to see. For me, the more teams and leagues there are, the better. Personally, I’d watch anything (and I do) – I grew up watching Lincoln, Scunthorpe and Grimsby, after all.

"I had a bit of a testy email exchange with the current [New York] Cosmos, though, because they objected to me referring to the new league as “semi-pro” in the book. That wasn’t intended as a putdown. In many respects, the old NASL, especially in its early years, was semi-pro too, at least according to my definition. That is, players played and were paid for less than half a year, at least until they started the winter indoor league(s). To me, semi-pro is when you have players on contracts that mean they have to work other jobs, because the break between seasons is several months long, or because the players are also coaching or working other jobs to make a living. There’s no shame in that for a brand new league in a country like the US. In that respect, many MLS players could have been classified as semi-pro until they re-negotiated the minimum wage in the latest round of pay negotiations. It’s not an insult, it’s just a reflection of a league’s status at this point in time.

"Can it grow to the size of the old NASL? Again, I think that question doesn’t really apply. I think eventually it would be best if the leagues merge and we end up with two or three divisions with at least some form of relegation and promotion when that’s sustainable. The US is, after all, the ultimate meritocracy, or at least in theory. It can also be more protectionist than a Soviet planned economy. Right now, though, MLS and NASL seem to be in an unspoken competition, and from what I can gather at this distance, they’re not on especially good speaking terms."

"US soccer has been a fascinating work in progress ever since 1967"

Not content with praising Rock N Roll Soccer to the rafters, the estimable football literature web site Of Pitch & Page has published an interview with the author, allowing me to pontificate at great length. 

Tulsa roughneck takes aim at my NASL
 softspot: the Minnesota Kicks (pic: Alan
Merrick private archive).

Authors of course love to talk about their books, but we tend to drone on and become tedious very quickly. That's why I like doing email interviews - you have time to consider both the questions and your own answers. And on a web site, they usually print everything you write because they have the space.

Along with the quote above, here's a teaser to lure you into reading more...

Do you have a favourite NASL team? You do a good job of seeming impartial!

I ended up with a particular soft spot for the Minnesota Kicks – partly because of their incredible rise-and-fall story that I wrote about in Chapter Five, and partly because many of their ex-players were so helpful. When you’re a writer working on a miserly budget you become really grateful towards people who get what you’re doing, and who go out of their way to assist you for no return.

Bringing the NASL to life "in all its spectacular glory and failure"

A big thank you to the football literature web site Of Pitch & Page for a pertinent summary of Rock n Roll Soccer, and for the enthusiastic recommendation. It's nice to get a review a few months after the book has come out to remind everyone that it's still most definitely available. "Rock n Roll Soccer," they state, "takes a relatively unknown area of ‘soccer’ history and brings it to life in all its spectacular glory and failure." 

This was the first review to mention (and appreciate) some of the book's less conventional sections. In the site's words: "Plenderleith’s tone and structure is a great fit with the subject matter. Rock n Roll Soccer is full of amusing asides and dry wit, from the chapter [sub] titles – ‘Debit does Dallas’, ‘Learning from your alcoholic dad’ – right through to the ‘Fun Facts’ sections for each season. But best of all is the ‘Half-time’ lists section in the middle of the book, which features ’20 odd names in the NASL’ plus the ‘NASL Soundtrack’."

As a former sub editor who took particular pride in his sub-titles (which rarely get any notice, or credit), I paid a lot of attention to breaking up the text in long chapters in an attempt to keep the reader interested. It's true that you'd have to be both a Smiths fan and a keen observer of the North American Soccer league to appreciate the sub-heading 'Toye With The Thorn In His Side', but every sub takes some satisfaction that his or her dreary job at the fag end of journalism can be livened up with some possibly clever reference that may be lost on the majority of people.   

I was also very pleased to see some love for the Half-Time section, hitherto unmentioned in most reviews. I wondered about the wisdom of including this part of the book, which was immensely fun to write, but which I thought might not fit. Perhaps it was the sort of thing that belonged exclusively online, being basically just a series of lists. One editor at Icon was no fan of the NASL Soundtrack mentioned by Of Pitch & Page, and recommended cutting it. I could definitely see why, but in the end I was just too pleased with myself for claiming that Blondie's Detroit 442 was about "Debbie Harry's barely coded tactical advice to Detroit Express coach Ken Furphy to play four in midfield and two men up front. Harry's musically articulated guidance took the Express to the playoffs..." And so on.

Over-rated, Overpaid and Over There - Gerrard and Lampard in MLS

When European players come to Major League Soccer on European wages, we fondly remember the North American Soccer League and the dash for green-backed cash that followed Pele's 1975 signing for the New York Cosmos. Suddenly, every club wanted its own superstar, and the strain which this trend put on owners' finances was one of the chief reasons that many clubs went under, dragging the league down with them.

Paul Gardner: "You know that
the English over-rate their players."

MLS initially eschewed such profligate policies, just as it rejected everything else in the NASL's boom-bust methodology. Then in response to pressure from the LA Galaxy, who were being whispered to by the David Beckham Industry, it relaxed its rules in 2006 to allow clubs the option of signing a handful of big name players on fat wages. It seemed a timely move, but opened up the league to the morose old criticism that America would again attract ageing stars on the hunt for a lucrative final payoff. True, Beckham would ensure that MLS became internationally known overnight. But if he played well, that just proved how poor the league was. And if he failed, that just proved that he was over the hill.

It might unkindly be suggested that Steven Gerrard's move to MLS finally means he won't be the most over-rated player in his chosen league. Reading the eulogies in the UK press these past few days, you'd be forgiven for thinking that the Galaxy has signed a meta-star with the combined skills of Messi, Maradona and Mohammed Ali, rather than an above average club player who is sporadically inspired to the spectacular, but has never lifted a League trophy or a World Cup. 

It's no coincidence that the other player in the transatlantic soccer news this week has been Gerrard's former England team-mate Frank Lampard, for reneging on his commitment to debut for New York City FC at the start of its first MLS season. Again, another solid club player. Yet he and Gerrard, touted as the supposedly shining nuggets of England's golden generation, were a repeated disappointment on the international stage. After several mediocre tournaments, Gerrard was England's best player at Euro 2012, but his team-mates didn't offer much competition, and they went out on penalties after playing dire football in the 0-0 quarter-final against Italy. The England team has been tellingly revitalised since the pair retired from the international game.

Their two big-name predecessors in MLS, Beckham and Thierry Henry, did enough to justify selection for their respective teams, LA and New York, but were they were worth their extravagant wages? It's impossible to quantify, though the league's marketing arm will argue they lead to the exposure that has lured the New York Yankees and petro-dollar backed Manchester City to invest in Lampard's New York team. 

On the other hand, it takes a leap of the imagination to see the millions reportedly being spent on the wages of Gerrard and Lampard as anything other then the enrichment of two already very wealthy Englishmen. It may be facile to say those millions could be better spent on inner-city turf fields and a fund to support talented but impoverished young American players. And indeed, if it wasn't being spent on England's decreasingly pacey ex-central midfielders, it would probably be staying in the owners' pockets. Nonetheless, I'm calling these signings out for what they are - a waste of money in the name of jacking up the league's profile.

"Those guys, the theory is, just show up and the crowds come flocking in," says sceptical journalist Paul Gardner in chapter three of Rock n Roll Soccer. Gardner, who has covered the US game for 50 years, was drawing a parallel between the NASL's marquee signings, and the arrival of Beckham in MLS 30 years later. "You know that the English over-rate their players anyway, and if they [Americans] don’t know that by now then there’s not much hope. The reason the Brits of course were imported [to the NASL] and became popular was simply the language. You want to sell the sport, you want to have players with personality who can go on TV and mix with the local populace, you’ve got to have them speak the language. There was a logic involved to the whole thing, but it was unfortunate because it meant bringing in a certain brand of soccer and that meant certain attitudes that came along with it. Just take a look at British soccer… the sad thing was [that even in 1975] they were playing dull, out-dated soccer."

Gardner wasn't referring to the players who came to the nascent NASL in the late 60s and early 70s looking to make a little extra summer cash. Many of those players ended up falling in love with North America and stayed around to coach and run soccer schools. Gerrard and Lampard, in contrast, are not in the US to 'grow the game', to use that Beckham-flogged cliché. They are here in a mutual pact with their clubs to exploit their reputations in upping the hype. Check out Gerrard's press-released, wooden words this week on his reasons for coming to LA:
    "I'm very excited to begin the next chapter of my career in the United States. The Galaxy are the most successful club in MLS history and I'm looking forward to competing for more championships in the years to come. I want to add some medals and trophies to my collection."

Finally, a League winner's medal for Steven. That's the script which he, his club, the league, and the more invested sections of the media will be reading off until it eventually happens. There's no doubt that Gerrard and Lampard will perform well in MLS. In the long term, however, they will give the US game as much as  they gave England's midfield - publicity-inspired expectations, but nothing of much substance.