Open Wide For Some Soccer podcast

Thanks to David McKenzie and former Diplomats and Cosmos defender Bob Iarusci for having me on the latest episode of their excellent NASL podcast, Open Wide For Some Soccer. You can hear the episode here. Among the topics discussed were:

* What inspired me to write a book about the NASL

Celeb meets star

* How I came up with the title for the book

* Why the MLS is disrespectful to the history of the NASL * Indications that people are still interested in the league * The US’ involvement in bidding for the 1986 FIFA World Cup * Decisions to market Pelé while perhaps forgetting some other deserving players * Other mistakes made when trying to promote the league * Celebrity appearances and their help (or not) in growing the game in the US * Gimmicks used to promote the NASL and why I was a fan of them * The corruption of FIFA * Why Bob used to have to spray paint his shoes white before every game * Improvements that MLS has made in marketing the sport * Why Geoff Barnett decided not to play for the Cosmos * The merging together of playing styles throughout the world * Where the NASL has had its most influence on American soccer 

* The increased interest of international scouts towards North America 

"I love that!" When your book gets a nationwide plug, but no credit

Overstocked, undersold.

Considering the number of soccer fans in North America, sales of 'Rock n Roll Soccer' in the continent have been, frankly, more than disappointing. As a writer, you can rationalise a book's failure in order to distract yourself from a creeping insecurity about your own abilities. That is, you find someone or something else to blame besides yourself. The following reasons, I've speculated, may all be the cause of public indifference to an analysis and history of the North American Soccer League:

- a very poor publicity effort by the publisher, St. Martin's Press. "If it's not made the NY Bestsellers' List in two weeks, publishers lose interest," an insider told me. They certainly did. A planned book tour was supported in theory, but not with anything as helpful as cash or staff.

- sparse coverage from the mainstream sports media. All the major national print and broadcast outlets ignored the book - no surprise, given my lack of both fame and extensive contacts. The author's name is often way more important than the contents of their book. An old buddy from the press box? Sure, we'll mention your book! Known for spouting off shite on social media to several thousand followers? You're in!

- a lack of interest in North America's soccer history both among fans (see book sales) and teams - not a single Major League Soccer or NASL Mark 2 club was interested in or, in most cases, even had the courtesy to respond to my requests to host a reading. Even though this lack of interest was, ironically, something that the book sought to rectify. This may be down to the fragmented nature of US soccer history, or it may be due to the relentlessly forward-looking norms of a sport that still considers itself to be on the rise. 

The 50th anniversary of the NASL's kick-off this year and the rapid success of MLS new boys Atlanta United may both have been a potential peg to revive interest in the subject, but I've lost so much money on the book by now that it hasn't been worth the risk of investing more unpaid time. Still, I was intrigued to see an interview run by the Associated Press last week with the former chief executive of NASL co-founders the Atlanta Chiefs, Dick Cecil, that ran across several media. Including the Washington Post and the New York Times, both of whom ignored 'Rock n Roll Soccer'.

Around two-thirds of the way through the piece, the writer Paul Newberry mentions how the Chiefs achieved some measure of international fame in their first year by twice beating English champions Manchester City. I quote, without permission:

Cecil gleefully pulls out a book about the history of the NASL.

“Look at the title of the first chapter,” he says.

I thumb quickly to the table of contents.

“Atlanta, Champions of England,” it says.

“I love that!” Cecil says, erupting in a laugh pulled straight from the belly.

"I love that!" 

My book! But the Associated Press doesn't cite the title of the book, doesn't mention the name of the author. I continue reading to the end of the interview, feeling that I am waving goodbye to a ship that was supposed to take me off the island, but which is now steaming over the horizon without a backward glance. Is there anything left for me to eat on the island? I turn around, and there are on the beach are several piles of unsold copies of 'Rock n Roll Soccer'...

The publisher did write to me last year and offer me its "overstock" of 697 copies at a not particularly bargain price. Otherwise, their fate was unclear - pulped or remaindered? I suggested that they should be donated to the libraries of the country's state and federal prisons, which more than outnumber the overstocked books. They must still be thinking about that option, as I've yet to receive a reply.

'Rock n Roll Soccer' is still available here for $11.98. The author's latest book, 'The Quiet Fan', is available in the US here from amazon, and in the UK from When Saturday Comes magazine.

Ron Newman: 1936-2018. "When the NASL folded I was sitting in my office crying my eyes out"

I was saddened to hear of the death on Monday of former North American Soccer League player and coach, Ron Newman. Five years ago this week I talked to Ron, who granted me an extensive and entertaining interview about his time in the NASL. Many extracts from that interview ended up in Rock n Roll Soccer (he has 12 referrals in the book's index), but much of it has remained on my hard drive.

In tribute to a kind and generous man who gave so much to the game in the US, here is the interview in full:

What brought you to the USA and the Atlanta Chiefs in 1967?

Ron Newman: I was sold by Portsmouth to Orient and through the club I took over this house where [future NASL Commissioner] Phil Woosnam had been living while he was at West Ham. I used to get his post and send it on to him, though I didn’t know him. We got talking one time in the players’ tunnel and had quite a long chat. Now when I was in the army I was a drill instructor, so I knew how to handle people, and when my career started to wind down I thought I wouldn’t mind a go at coaching. Eddie Firmani was talking to me about coaching abroad in Australia or South Africa. But then I got a call from Phil and he said, ‘Don’t go to South Africa, come with me to America.’ I said, ‘America? They can’t play the bloody game over there!’But I talked about it with the kids and we ended up going, all because of that link up with the house where we’d both lived.

What was it like that first year in Atlanta?

Newman: Everything was new. Everything was huge. Right in the beginning I’d met the people from Atlanta in a hotel in London, and we had lobster. I’d never had lobster before, we couldn’t afford that. This of course was the baseball people. My son, who was about eight, had just started playing soccer and he didn’t want to go because there was no soccer in Atlanta. We told him they had hamburgers and colour television over there, so that persuaded him. When I got to Atlanta I told him we were

Good Seats Still Available - RnRS on the Podcast For Extinct Leagues

Good Seats Still Available is a podcast created by Tim Hanlon focusing on the history of defunct US sports leagues. In the latest episode, he interviews me about the North American Soccer League. 

I talk about why I'm fascinated by the NASL, what motivated me to write Rock n Roll Soccer, and some of the people, rules and stories that made it a lost but pioneering league.

Kicks from Minnesota, Roughnecks from Tulsa. What more do you need?

Rock n Roll Soccer - more rollicking reviews

Some recent customer reviews from the ever-reliable internet. At amazon.com,
Rock n Roll Soccer has a 100% 5-star rating (nine reviews):

"Definitive history with a cogent narrative. Thorough without being tedious and ties the story to the present. If you didn't grow up with soccer [in the US] you need this book to fill in that gap." (Nathan Sager, amazon.com reader)

"Football book of
the decade."

"With this book, [the author] has managed to weave together a huge amount of research and interviews into a cohesive and rollicking narrative. This means that it doesn't really matter if you weren't previously interested in the NASL - if you like sports journalism, particularly the longer form more common in the USA over the years, then chances are you will very much enjoy this. As well as Plenderleith does in weaving this book together, perhaps the best writing in it is his own voice - when he's assessing things in a very dry way, that often raises a chuckle. Having enjoyed his fiction, I hope now also for more non-fiction from him." (reader review, amazon.co.uk)

"The football book of the decade." (Richard Luck on Twitter)

"This is a splendid book. Although it explicitly claims not to be a history of the NASL, and it's right, it isn't, it is very, very informative. It seems that Mr Plenderleith the author has also written the book with a wry smile on his face because football is only a game after all. There is plenty of humour and the half time entertainment is a lot of fun. The most fascinating thought the book leaves you with is that despite folding in 1984 the NASL can be seen to have left a legacy which is very visible in the English Premier League." (reader review, amazon.co.uk)

"Definitive history with
a cogent narrative"

"A must read for any fan of the NASL! So many players names brought up in this GREAT book that bring back memories. I was lucky enough to go to Spartan Stadium and watch my beloved Earthquakes play and watch that GREAT George Best goal. We can not and must not forget these pioneers that started it." (reader review, amazon.com)

"So, I’m giving this book five stars (and would give it a hundred if I could) just because it’s the first time I’ve seen an outsider actually give us some recognition." (John F. Pepple, amazon.com reader)

"A great book about a wild and crazy league that probably could've only existed in the mid to late 70s-early 80s. Fast and loose and freewheeling, the book reads a lot like the NASL's existence, bouncing from pillar to post, sometimes quite unorganized, and a little frustrating. Still a good read. Recommended." (reader review, amazon.com)

Pelé salutes the readers of Rock n Roll Soccer!

Edison Arantes do Nascimento holds up his hand for
a cheap(er) copy of Rock n Roll Soccer. 

The trade paperback version of Rock n Roll Soccer is published today in the UK. Don't ask me what "trade paperback" means. The first edition was just a plain old paperback for £14.99, the trade paperback is a wee bit smaller and costs six pounds less at £8.99. But calling it the "cheap paperback" probably wouldn't do much for sales. Everyone likes a bargain, but no one wants to be told they're buying low grade goods.

Pelé, as you can see, is on the cover this time. For the plain old expensive paperback we went with Rodney Marsh and George Best and The Bloke Between Them, who turned out to be their agent, but was managing to look like a member of The Eagles - so the photo fit the title. While writing the book, I caught up with the agent by phone from California, where he's now in property. He couldn't remember much about the North American Soccer League, but vehemently denied the allegations in former Washington Diplomats' striker Paul Cannell's book that following a sponsorship deal, he once paid the Geordie striker in lieu of cash with a fat pouch of cocaine.

Three-times world champion Edison Arantes do Nascimento, though, sells more books than some dodgy no-name former wide-boy, so the agent's been despatched to the archives and the cover shows what I'm claiming in the book the NASL was not all about - Pelé, the Cosmos, razzmatazz blah blah blah. But I realise that's not what grabs a reader's attention. Every time I hand someone a copy of the book, or see them pick it up, the first thing they do is flick to the pictures in the centre. Every single person. Pictures, fellow hacks - if you're writing a non-fiction book, don't forget the pictures. Preferably of easily recognizable people.

Pelé is delighted to be on the front cover - you can tell from his face. You may quibble that he didn't know when he was running out on to the field that he was going to be on the front cover of Rock n Roll Soccer some four decades later. But you can't prove that he didn't. And that he's waving, "Buy! Buy!" It's what the game's been all about since the day he signed for the Cosmos.

Johan Cruyff in the NASL: the Anti-Diplomat

When Prince died last month, someone on my Twitter feed posted a snapshot of the page in a book they'd written that told an anecdote involving the singer. Less than a day had passed since the announcement, and already a writer was crying out, "Prince is dead, buy my book!" Well, as I'm always told, publishing's a business just like any other.

Cutting through the bullshit: Cruyff in DC

   

It's taken me a few weeks to write about Johan Cruyff. The day after his death, one of my publishers contacted me to write a piece about the Dutchman and his time in the North American Soccer League. They would try and place it with a newspaper. Good publicity for the book, you understand. It wasn't a good time, and in any case, I didn't want to. There were dozens of Cruyff appreciations being hacked out, as you'd expect. Nothing I said was going to add to the narrative, and I'd have been left with the same sensation I had when I saw the Prince tweet - Cruyff is dead, read all about it! I do read obituaries and I've also been paid to write them, so I'm not trying to come across as morally aloft. But there's a difference between using words to deal with your upset and manufacturing them to push your bloody book (again).

During these past few weeks, though, I did think about Cruyff a lot, just as I had done while writing 'Rock n Roll Soccer'. During that time, I thought how magnificent it would be to talk to him about the NASL. Doubtless, my publisher would have been happy too. But I really did want to know what he'd thought of the league, of the USA, why he went there, and what was his view of soccer there now. I wanted to know what he thought way more than I wanted to know what Pelé or Franz Beckenbauer thought. Cruyff, I imagined, would have torn it up and prompted me to start all over again. He would have said the unexpected, the slanted, the unpopular, the bizarre, the interesting. Not many soccer players manage that.

In many interviews I conducted for the book, I maybe suggested certain things in my questions. Thus prompted, the interviewee might agree, or they said, "You know, I'd never thought of it like that, but I think you're right." How great for the writer's ego! What I loved to hear, however, was the moment when they said, "No, it wasn't like that at all. That's bullshit. This is what it was like." I thought that Cruyff would do that with every question. He would make me feel small and stupid. Like the player and the person he was, he would come at every topic from a completely fresh angle, varying his replies from the ludicrous to the enlightening. It's a certainty that he would have made me write a better book.

Leading from the front: "He was
 the ultimate team player."

The players who encountered him in the NASL loved to talk about him. Who wouldn't want to remind people that they played alongside him? Or against him, like Rochester's Damir Šutevski, who admits in a game where Cruyff scored twice for LA (even though he only played one half, in his first game for six months), "I covered him but I couldn't stop him. He took me to the cleaners." Carmine Marcantonio of the Washington Diplomats recalls trying to compete with Cruyff and LA in a playoff game in 1979, and takes up the tale of chasing the player when he received the ball at the top of his own penalty area. "He got the ball, I caught up with him, I tried to grab his shirt, but I couldn't bring him down and I went down and dislocated my finger trying to hold him back. He went upfield with the ball, faked out two or three defenders and scored the winning goal. There's a picture with four of us on the ground and Johan putting the ball in the empty net."

Cruyff was promptly signed by the Diplomats for the 1980 season, "and that was one of the best years I had, being teammates with Johan", says Marcantonio. "He was the ultimate team player. He took more pleasure in assisting and would pass to a team-mate to score." Cruyff scored 10 goals, but also registered 20 assists in 25 regular season games. However, Bob Iarusci and Don Droege - also both on the Diplomats' team that year - agree that Cruyff disturbed the equilibrium of what had been a fairly successful side, and that he more or less usurped team coach Gordon Bradley when it came to tactics. Droege personally wasn't bothered: "I'm just a lowly American player, and I'm just happy to be out on the field. But the English players like Alan Green, Bobby Stokes, Jim Steele, Matt Dillon - you bring in a player like Cruyff and the whole dynamics are gone." Droege didn't recall any truth to the rumoured story of Cruyff wiping Bradley's chalkboard clean so that he could give his own team-talk, but adds, "I do remember talking with Bradley in the bathroom and him checking under the stalls to make sure Cruyff wasn't in there listening to us."

Cruyff claimed at the time he was in the NASL to help promote and develop the game in the US, but it was also thought that, like Pelé, he came out of retirement because he needed cash after making some poor investments. It's no longer relevant. It's only important that he graced the league with his superior enigmatic touch for a handful of years. "He was a great individual," says Marcantonio, "in that he almost wanted to run the show on the field, but wanted it done in a team concept. Johan was very domineering. Like any great player, he didn't shut up." And for that we can only be thankful.

(The story of NASL soccer in Washington DC, and Cruyff's role in turning around the Diplomats' 1980 season, can be read in Chapter 8 of Rock n Roll Soccer, 'Broken Teams in Dysfunctional DC: Cruyff, the Dips, the Darts and the Whips.' Buy it now for just $£ etc. etc.)

Major League Soccer’s Existential Dilemma

Personality x 3: Chinaglia, Pelé, Beckenbauer

Wendy Parker's review of Rock n Roll Soccer at Sports Biblio last week highlighted the book's conclusion, where I write about the lack of personality in Major League Soccer compared with its fore-runner, the North American Soccer League. That's an aspect of the book that's been further thrown into focus this week as MLS concluded another season with yet another new champion, the Portland Timbers. All for the good, of course. Who doesn't like to see titles shared around? Who wants to be like Europe, where Barcelona or Bayern Munich win year after year?

On the other hand, there's a major existential problem here for MLS. Commissioner Don Garber is never slow to talk about where his league stands in comparison with its European counterparts. He likes to set vague future goals about when MLS will be big, bigger and biggest. Last week he was talking up the rotating championship title as a reflection of "one of the most competitive leagues in the world". Yet when we think about MLS, what are the equivalent keywords to the NASL's feverishly listed Cosmos, Pelé, Beckenbauer, Best, Cruyff, Chinaglia? You can't answer back with 'parity' and expect to hold anyone's interest. 

But didn't MLS sign David Beckham? Wasn't that the league's Pelé moment? Beckham may be a polite and wealthy young man, but his on-field and off-field personality fell way short of making an impact the size of Pelé's. His former team, the LA Galaxy, may be five-times record champion, but they don't yet have the stature or the style - in any respect - to be seen as the North American domestic giants. They just happen to be the team that has won MLS Cup more than anyone else, without offering many thrills on the way. They also boasted the league's and the United States' best ever player, Landon Donovan, but he needed to be one of many. Instead, he was just one of one. Now he's retired, leaving Toronto's Italian striker Sebastian Giovinco as the league's sole outstanding player in 2015.

In late October, I managed to get a ticket for Eintracht Frankfurt's home game with Bayern Munich. It's the only guaranteed sold out home game for Eintracht, and it's been that way for decades. Every right-thinking German soccer fan hates Bayern, and wants to see them defeated. Though in fact you could leave the word 'defeated' out of the previous sentence. Even as we despise them, we are fascinated at the way they can tear opponents apart with audacious attacking soccer. On the night, Frankfurt defended their asses off and grabbed a point in a 0-0 draw - the first points that Bayern had dropped all season. It's been a point of some pride in a mainly dire season for Frankfurt.

Bayern Munich - hated, but talked about. Rich, hugely successful, and inversely popular. They are a globally massive team. Am I really saying that MLS needs a team like Bayern to win MLS Cup year after year? Not at all. MLS could, however, urgently use four or five teams with some measure of Munich's magnetism. At the moment, parity means 20 clubs that vary from anaemic to presentable. There are still too many MLS games when the teams seem to think that the idea of soccer is to keep the ball as far away from both goals as possible. Importing veteran star names like Andrea Pirlo, Kaka, Steven Gerrard and Frank Lampard is a sign of stagnant imaginations in the league's front offices. These players won't make the league any worse, but neither they will they do much for its future. Eventually expanding the number of teams to 28, as MLS announced just this week, is making me feel tired as I type, and it's only nine in the morning. 

Fatal expansion: Former NASL commissioner
 Phil Woosnam presents quantity over quality. 

Garber pointed out last week that "we’re spending almost $120 million on DPs [Designated Players]. That’s six times what we spent five years ago. So if we’re able to grow our business, our owners are going to spend more money. And it’s not just going to be on our core roster. It’s going to be on areas where we can spend more on players that will improve quality." To paraphrase the commissioner - spending money on big name players means the league will attract even more money, and then we can invest that in long term youth development. That's a leap of faith that's hard to quantify, even with the aid of corporate flow charts. As a Plan for the Future, it's lacking exactly what you would hope for in a plan for the future - a clear-sighted vision, and a cogent means of getting there.

In the book's conclusion I generally show understanding for the MLS approach to building a league during those nascent years. Its caution, its prudence, and its need to develop in a way that will not frighten off new investors with concepts like relegation and bankruptcy. Yet, as that $120m figure above shows, parity and the salary cap have become fluid concepts according to the league's evolving needs. 

That salary cap isn't fooling anybody, and is increasingly meaningless when the league, with a ludicrous and shameless lack of transparency, will not even reveal its teams' profits and losses, transfer figures, or salaries (we have to rely on leaks, Forbes and the players' union for any of this information). What remains of parity's sham are the shackles preventing the emergence of teams with the kind of power and personality that - compared with the old NASL - is conspicuously missing. Still in place is a league more focused on its balance sheet than its league table and the quality of its play.

A possible solution? MLS should stop trying so hard to control its own history. Quit setting grandiose goals, drop the business-speak, and cease caring about how it shapes up compared with Spain, England and Germany. Retire Garber - he's steered the league to security, but his job is done. Bring in someone (former deputy Ivan Gazidis?) who has a genuine feel for the game. Remove parity and let the clubs chart the league's history, mistakes and all. Allow supporters to develop a team's culture, not the marketing department.

It wouldn't mean having to see the same team celebrate lifting the championship trophy year after year. The playoffs will prevent the dominant teams from serially winning titles and always give outsiders a chance. Even the mighty Cosmos only won four of the ten NASL titles between 1975 and 1984. They had charisma, but it was infectious. And as that league discovered too late - better a smaller, vibrant league than ill-conceived expansion for expansion's sake.

"Thank Goodness for Rock n Roll Soccer"

America's longest-running football/soccer publication, Soccer America, has reviewed 'Rock n Roll Soccer'. Here's Mike Woitalla's full appraisal:

One of my favorite soccer memories: I was 13, sitting next to my grandfather who was visiting us from Germany, in Aloha Stadium watching Team Hawaii play the Las Vegas Quicksilvers.

I noticed that Opa, not a man prone to demonstrating excitement, was practically giddy.

“Michael, that’s Eusebio!” he said. “The world’s best player ever besides Pele. … See No. 5? That’s Wolfgang Suhnholz. He played for Bayern Munich!”

This was in 1977. After the North American Soccer League had so much success in many parts of the country, it started franchises in the middle of the Pacific and in the middle of desert -- when Vegas was a third the size it is now, had never had major league sports, and no soccer culture.

“What the hell were they thinking?” writes Ian Plenderleith in 'Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League.' After one season, The Quicksilvers moved to San Diego and Team Hawaii became the Tulsa Roughnecks."

Reckless expansion was of course a main factor for the demise of the NASL, which folded after the 1984 season.

But, boy, am I thankful that the NASL did some crazy stuff. Not just because of the memory of seeing my grandfather so delighted, or because I got to watch Pele play, or had Team Hawaii players visit my school.

The NASL inspired the generation of players who made the U.S. national team respectable, like New Jersey boys Tony Meola, John Harkes, Tab Ramos and Claudio Reyna, who went to New York Cosmos games. It spread the seeds that led to soccer’s current state -- neck and neck with basketball as the most popular team sport among American children.

“In 1967, 12,000 schoolchildren went through the [Atlanta] Chiefs soccer clinics, while 42 area high schools had begun to play the game,” writes Plenderleith.

But what Plenderleith does most expertly -- and is previously less covered than NASL grassroots’ impact -- is show the NASL’s impact on the global game, and how some of that stuff doesn’t seem so crazy in hindsight.

“Old World” soccer purists may have mocked halftime armadillo races, players entering the field on Harley-Davidsons, or the San Diego Chicken doing a pirouette, flopping and playing dead next to a fouled player. (Minnesota Kicks coach Geoff Barnett: “The referee goes nuts and comes over to me shouting, ‘Get that f****** chicken off the field!”)

But as Plenderleith writes, the NASL was “a league that got too much right to ignore.”

“The NASL introduced the idea that a soccer game could be an event and a spectacle, not just two teams meeting to compete for points. You weren’t herded into the stadium by policemen waving wooden batons. You were a customer …”

Some of the “manufactured atmosphere” -- which could also be considered “marketing techniques aimed at wooing a new generation of fans” -- may have been over the top. But …

“Once the game started you could watch a version of soccer easily recognizable as the real thing, but which promoted scoring, played down defensive duties, and refuted the virtues of a hard-fought 1-1 draw. …

“In the 1970s, Pele, Johan Cruyff, Eusebio, George Best, Gerd Mueller and Franz Beckenbauer all played in the same league. … It was a big money glamour league that aimed to entertain, while generating cash. In that respect, it was the Champions League and the English Premier League rolled into one.”

Plenderleith lays out a solid case for how the NASL was ahead of its time. FIFA may have fought the league’s attempts to tweak the rules, but later made changes that resemble some of those attempts. Publishing a wide range of game statistics, marketing to women, names on the back of jerseys -- that happened first in the NASL.

Clive Toye, the former New York Cosmos general manager, says, “We were constantly being visited by executives from English clubs to see what we were doing, asking why we were doing it.”

From all that the NASL got right to where it went astray, this colorful and important era of American soccer is in good hands with Plenderleith, a skillful writer and thorough journalist.

For those of us who lived through the NASL, 'Rock 'n' Roll Soccer' brings back wonderful memories and enlightens us on aspects of the league we may not have realized. For those too young to remember the NASL, it’s a chance to comprehend how soccer took a foothold in the USA and meet the fascinating characters who made it happen -- with laugh-out-loud moments, to boot.

Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League by Ian Plenderleith (Thomas Dunne Books 2015) 350 pages.

Interview with the late John Best: Spartans, Stokers, Sounders and Roses

John Best was a player, a coach and a General Manager in the North American Soccer League. After coming over from his native England in the early 1960s, he turned out for the Philadelphia Ukrainians in the American Soccer League (1962-67), the Philadelphia Spartans (1967), the Cleveland Stokers (1968), and the Dallas Tornado (1969-73). He then coached the Seattle Sounders for three years before becoming GM at the Vancouver Whitecaps. He then returned to the Sounders, also as GM.

John Best, transitioning from
 player to coach in 1974

    John very sadly passed away a year ago. With the permission of his wife, Claudia, here are the highlights of an interview that John gave me in January 2014 while I was researching Rock n Roll Soccer.

RnRS: You started out with the Philadelphia Spartans in the National Professional Soccer League [which one year later merged with the United Soccer Association to become the NASL]. Can you tell me about the pay and conditions as a player in 1967? Were you well looked after?

John Best: Oh yes, very much so. The pay wasn’t great at that point in time, but it was as good as a lot of people were getting in the first and second divisions in England. I’m sure there were many [in the NPSL] who earned less, but in terms of being taken care of  - it was really unbelievable because of the quality of hotels and travel. We flew to games, stayed in the best hotels, and I remember after we played in St. Louis, [team owner] Art Rooney took the whole team out to eat. I don’t know that every team was treated that way, but certainly we were. And at the clubs I later managed we tried to maintain the high standards as well. It was a better experience than most people had in British soccer.

RnRS: Art Rooney was typical of the early NASL owner - a wealthy entrepreneur. Looking back, is it surprising to you that people like him wanted to get involved in soccer?

JB: Rooney owned the Pittsburgh Steelers. If you go back and look at the ownership of the NASL clubs all the way through that early period, you’ll find that it was extremely strong, and made up mainly of sports entrepreneurs. They were wealthy people, but very shrewd in terms of marketing professional sports. The problem was that the sport was unknown – you’re not just starting up a new sport, but you’re starting up with people with absolutely no concept or idea of that. It took a tremendous effort to grow the sport in those early years.

    I was very fortunate to play for the Rooneys. Later on I played in Dallas for Lamar Hunt, and then went up to Seattle as coach for an expansion team, where the ownership group were city elders, and [were] just very intelligent, proactive people. So you had a great opportunity to do a quality job, because you were left alone to do it, and with enough funding. I’m not suggesting that all ownerships were like that. There were amazing changes as time went by, and the majority of teams became corporately owned, and that brings a difference in attitude and perspective – when you have a meeting of CEOs of major corporations compared with a group of wealthy sports entrepreneurs. 

Miles, Blondie, ELO, Defunkt - all part of Rock n Roll Soccer

Here's a round-up of some more reviews of Rock n Roll Soccer, and an interview at the US Soccer Players website. This contained my favourite question of all: "If you were going to make a playlist to go along with the book, what would be on it?" In the book, I already came up with an NASL soundtrack. But a playlist is different, right? So I had the excuse to rummage through old CDs and records and re-think the musical accompaniment to the North American Soccer League. Here's a sample:

Miles Davis – Bitches Brew (1972). From the album of the same name because it was, like the NASL, a one-off, revolutionary fusion of styles that drew from the past and the present, and pointed to the future.

Jeff Lynne, singing for the Blues (pic: bcfc.com)

Electric Light Orchestra – Livin’ Thing (1976). The peak years of the NASL coincided with the peak years of stadium rock, and the fan cultures of both shared a lot of features – the game/concert as a big event, the spectacle of mass entertainment, the easy availability of recreational drugs. I’m no fan of stadium rock, but ELO was an exception, and this fine, typically upbeat track from the wonderful and aptly titled A New World Record is a good example of Jeff Lynne’s ease at being cheerfully influenced by US AOR. He’s a Birmingham City fan too.

The International Soccer Network wrote that  Rock n Roll Soccer "is the definitive history on the original NASL. Nothing out there rivals the detail and variety provided by this book. It is easily one of the best soccer titles of 2015, if not the best. Plenderleith, one of the best top journalists anywhere  [Steady on! IP], is a magician with words and history, making the entertaining NASL even more exciting. That is quite a task indeed. You can’t go wrong with this one. This is an absolute must for any soccer fan, regardless of where your allegiances lie. It has the honor of being one of our favorite soccer books of all-time. It’s that good!"

The NY-focused Empire of Soccer looked in particular at chapter seven 'The NASL v s FIFA and the World', which has scarcely been mentioned in other reviews. "One thing," writes Jake Nutting, "is abundantly clear from Plenderleith’s engaging staging of all the many grievances the NASL embroiled itself in – neither incarnation of the NASL has ever been about going with the flow. Owners were openly hostile toward what they deemed intrusive oversight from the overlords at FIFA. Ironically, the league’s focus in the modern era has shifted to aligning American soccer more with the rest of the world, but the bickering within our own shores has remained robust."

"This is a far more substantive book than you’d expect from its title," writes the blog Message In A Bottle at Island Books, an independent outlet in Washington State, "but then the NASL was a far more substantive operation than history has acknowledged. When it’s remembered these days, it’s usually for garish disco-era uniforms, gimmicky promotions, and overpaid, over-the-hill stars from overseas. All of that is at best only partly true, as Plenderleith shows. [He] excels in showing what the teams and players were really like and establishes a historical context for the league, definitively answering the interesting question of how North American soccer compared to the kind played everywhere else on the globe.

"Today MLS trails only the National Football League and Major League Baseball in average game attendance, thanks mostly to the spectacular support of Northwest fans who insisted that their MLS franchises carry the names of their lost NASL forebears. Rock 'n’ Roll Soccer speaks to everyone with football fever, but to us most of all."

The Day I Silenced Radio 5 Live

Here's the link to my interview late last night on World Soccer Talk Radio with Nate Abaurrea, which was thoroughly enjoyable thanks to his having closely read the book we were talking about - Rock n Roll Soccer (published today in the United States and Canada by St. Martin's Press/Thomas Dunne Books). That's not necessarily always the case, as I discovered when I was in the UK in 2001, attempting to promote my first book For Whom The Ball Rolls, a selection of adult-oriented, football-based short fiction (clearly not a category that anyone had a clue how to market, given its sales figures).   

Live and silent...thanks to me

I was booked in to appear on the Fi Glover Show on BBC Radio 5 Live, along with various other luminaries of broadsheet sporting journalism - Sue Mott of The Daily Telegraph and Jim White, at that time of The Guardian. We chatted in the booth beforehand. I was terrified. They were both very posh and confident. Jim told a funny story about something that had happened to him at a game at the weekend, and we all chuckled. They asked me about my book, pretended that they were really interested, and both promised to write something about it. Neither ever did, but hey, they're busy people, and a promise in the media world is worth as much as the sodden beer mat it's written on (a few years later my Dad bought me Jim White's book You'll Win Nothing With Kids, but eight years on I still haven't opened it. So there).

To the studio. Fi Glover wasn't there, and some bloke whose name I can't remember was standing in. He briefed us - we'd start by talking about my book, and then move on to a general chat about the sporting events of the weekend. Fine. The countdown - then the host introduced all of us. I was still terrified. He turned to me and announced my book to the world. "I haven't read the book," he said glibly, then added something like, "but presumably these are stories very much rooted in actual experience."

That was my cue. Was that an actual question? Was I supposed to agree with it? Say something like "Yes, they are" and see what he said next? Of course, looking back, it was a chance for me to promote myself by banging on about my vast experience of the football world, and how that had inspired me to write football-based fiction. At that second, though, my mind was a complete blank. National BBC Radio 5 Live experienced a five-second silence. It felt like five minutes, and I can still see the host's increasingly desperate face, waiting for me not to screw up his show in the very first minute. And here I was, the nervous debutant appearing in front of a huge and expectant crowd, and I'd clumsily conceded a penalty just 30 seconds in.

What's this about? "Er,
I don't really know."

Eventually I stuttered out something about the stories being more of a product of my imagination. That wasn't the right answer at all, and no one followed it up. We moved rapidly on to the sporting events of the weekend. Jim White told the same anecdote he'd told in the booth beforehand, and everyone except me laughed, like they were hearing it for the first time. Play the game, Ian. Maybe that's why he never wrote anything about my book, because I didn't laugh twice at his story. 

Now I was no longer being introduced as Ian Plenderleith, author of fantastic new book For Whom The Ball Rolls, but as Ian Plenderleith of When Saturday Comes magazine. Fine, if that's the way you want it. My nerves subsided and I started to talk. A lot. My friend Tim Bradford, who was at home making a tape of the broadcast, said that my normally accent-neutral voice gradually started sounding more northern, as though defiantly countering the well-honed tones of my southern counterparts. By the end of the show I sounded like I was from darkest Leeds, wilfully and bolshily contradicting everything that Sue and Jim said (okay, so that's why they never wrote anything about my bloody book). I can't remember much what we were talking about, but I do remembering slagging off Rangers and Celtic and the Scottish FA, and making a joke about Princess Anne being an actual horse.

The BBC never asked me back (though like Jim and Sue, they promised that they would). Tim gave me the tape, but I've never listened to it, and I don't even know where it is. Even if I wanted to hear me get into my stroppy stride taking on these titans of the established fourth estate, I could never face hearing again that five-second silence at the start of the show. And wishing that I had interrupted the sentence, "I haven't read the book..." with a full-on northern roar of, "Well then you're not doing your fookin' job very well, are you lad?" That's how you generate publicity.

Kicks against the Cosmos

The Kicks: simply Ace

The Minnesota Kicks once beat the Cosmos 9-2 in a playoff game, in one of the North American Soccer League's more bizarre results. But that's not the only reason why I think they embodied the League's spirit of rock n roll soccer more than their New York rivals. There was the spontaneous, organic nature of the Kicks' rapid rise from nothing to crowds of 46,000 within weeks of playing their first ever game. There was the free-scoring, attacking nature of their play. And there were the proto-Rave tailgates where - outside the Kicks' stadium before the game - thousands of young people enjoyed the summer weather, the drink, the drugs, and each other. Read more here in my piece at The History Reader, a spin-off site run by the US publisher of Rock n Roll Soccer, St. Martin's Press. 

Booklist: "A gift to fans of America's soccer history"

A review of the US edition of Rock n Roll Soccer from today's Booklist, a trade publication for the book industry:

Rock 'n' Roll Soccer: The Short Life and Fast Times of the North American Soccer League.
Plenderleith, Ian. Sep 2015. 368 p. St. Martin's/Thomas Dunne, hardcover, $27.99. (9781250072382).

Breaking from the common view that the original North American Soccer League (NASL) was a gaudy, failed experiment, soccer journalist Plenderleith posits that, although it may have been a product of the “brash, loud, and shameless ’70s,” its focus on entertainment and innovation made it “the league of the future.” Over 17 tumultuous seasons (1968–84), with investors ranging from potato-chip scions and used-car dealers to rock stars, and players mostly borrowed or bargain-hunted from English and other European leagues, the NASL provided lots to talk about - massive tailgate parties, goofy promotional stunts - if not much consistency. 

Some teams lasted only a season, while others changed towns along with their names. But Plenderleith makes a compelling case. Scrupulously researched and sourced, with first-person accounts knitted together in an enthusiastic, irreverent narrative, this is a gift to fans of America’s richer-than-expected soccer history. Major League Soccer is growing deep roots (and the new New York Cosmos are playing in the new NASL), but today’s younger fans may read this and wish they were there when the seeds were planted.
— Keir Graff 

How Gerd Müller Came to the Strikers

Müller: unwanted in Deutschland,
a superstar in the NASL

Today's edition of the German bi-weekly Kicker tells the bitter story of how West Germany's World Cup-winning striker Gerd Müller was forced out of Bayern Munich in the late 1970s and went to finish his career at the NASL's Fort Lauderdale Strikers.

The article begins by talking about how players who have recently left the club, such as Bastian Schweinsteiger and Mario Mandzukic, were fully praised by coach Pep Guardiola even as they were being eased out of the door. Müller was no less of a club legend than Schweinsteiger, yet the man who scored 398 league goals for the club in only 453 games was, in his own words, "systematically destroyed" by his Bavarian bosses.

His former team-mate Frank Roth confirms that "Gerd was properly squeezed out. That's not how you do things, it was not fair. It was not a pleasant departure." At the time, the team's commercial director Walter Fembeck said, "He [Müller] has to understand  that he's no longer the best." Club President Wilhelm Neudecker was no more tactful: "We need Gerd as a striker, not as a monument."

Müller was the Bundesliga's leading scorer in seven seasons spanning the period 1967-1978. He won the German title four times, likewise the German FA Cup, not to mention the European Champions' Cup three times. Yet Bayern's Hungarian coach was ruthless in his analysis of the striker after substituting 'The Bomber' in February 1979 for the first time in his career during a 2-0 loss at Eintracht Frankfurt:

"Only achievement counts - and Gerd Müller has not achieved anything for some games now. He's lacking in fitness and mobility. If his former coaches turned a blind eye, that was up to them. That's not how I operate."

On February 14, Müller sent the club his resignation letter by taxi and left for the Strikers "without flowers and without warm words for the man to whom Bayern owed so much", as Kicker puts it. After his career finished, Müller turned to the bottle, and only when his alcoholism became public in the early 1990s did Bayern remember its former star. Franz Beckenbauer and Uli Hoeness intervened to help him give up booze and found him a job at the club.

The move to America was almost certainly the right one for Müller, even if the manner of his departure from Germany still beggars belief. He and Peruvian forward Teofilo Cubillas formed a prolific partnership up front for Fort Lauderdale in 1979, and took the team into the playoffs. "Neither spoke each other’s language," said David Chadwick, who was an assistant coach at the Florida team, in an interview for Rock N Roll Soccer in 2013. "I couldn’t speak either language, but I noticed in training with players like that, they all understand - they want to be challenged, they want to work, they do have an appetite for the game, that’s what made them great players. It was their eyes that made such a difference, you could just sense they knew exactly what was going on."

Chadwick said that he "learnt as a coach so much from being around Gerd Müller and seeing how he turned players in the box. When I grew up you did the Matthews, you dropped the shoulder and exploded past someone. I was good at that, but I learnt so much more from these other players in the NASL."

In 1980, Cubillas and Müller were on even better form, and the pair's goals lead the Strikers to the 1980 Soccer Bowl, which they lost 3-0 to the Cosmos. In 1981, Müller's goals finally dried up and he sensed that was the moment to retire. A venture with a steakhouse didn't work out, but following his rehabilitation he later became the long term assistant coach of Bayern's reserve team.

Beckenbauer v Matthäus in New York

Good apple, bad apple, in the Big Apple

The careers of two of the greatest players in German football were inextricably linked through their country's victory at the 1990 World Cup in Italy. The coach was Franz Beckenbauer, his captain was Lothar Matthäus. Beckenbauer himself had lifted the same trophy in 1974. Influential playmakers and versatile team-leaders, they were both champions time and again with Bayern Munich, and boasted multiple team and individual awards. And towards the end of their careers, both players joined clubs in New York.

That's where the parallel lives start to drift apart. Here at the website In Bed With Maradona, as part of their extensive feature on soccer in the Five Boroughs, is my feature on how the Kaiser was a huge hit with the New York Cosmos in the late 1970s, while two decades later Matthäus came to the Big Apple and ended up scoring no goals, and making just as many friends.  

Being Mistaken For Rodney Marsh

There are at least two reviews out on the internet whose authors are under the impression that 'Rock n Roll Soccer' was written by Rodney Marsh. Marsh, of course, wrote the foreword, and his name appears on the cover beneath my own. I don't have a problem with this. If people read the book and enjoyed it and thought it was written by one of the most prominent and colourful English footballers of the 1970s, who am I to complain?

When I first received proof copies of 'RnRS' a year ago, my father-in-law happened to be visiting and was keen to read the book. As the foreword was not attributed to Marsh on the first page, at first he thought it was written by me. "It seemed a bit strange that you were making out you'd played in the NASL," he said, "and I was somewhat worried about your mental state." For the final print edition, we made it clear from the first page that the foreword consisted of Marsh's account of playing in the league, and not some flight of my imagination.

And God knows, I've spent enough time in my life imagining myself as a paid footballer. From around my fifth birthday onwards, to varying degrees, until my tender hamstrings forced me into retirement last year at the age of 49.

Me with some cheerleaders during the 1970s.

I once wrote a piece for the now defunct Major League Soccer magazine about players who'd only made a single appearance in MLS. While most of those players probably regarded themselves as failures, it's obvious from re-reading my introduction to the piece that all I felt towards them was a profound existential envy:

"If dreams, as Shakespeare wrote, are nothing but 'the children of an idle brain, begot of nothing but vain fantasy', then I plead guilty. In sleep, I've often scored great goals in front of huge crowds. In waking hours, I've longed to play in a professional game, even for five minutes. Just to see what it's like. Just to say I've been there."

Around a decade ago, when MLS started up its reserve league, I dreamt that I got called up to play for DC United's second string due to an injury crisis. I told my dream to Doug Hicks, who was the team's head of media relations at the time. "That's not gonna happen," he responded drily, as though just by telling him the dream, I'd been hinting that maybe it would, or at least that it could. Which of course was exactly why I'd told him. He was on to me.

Hicks and his colleagues are, however, very switched on to the needs of writers and journalists in this respect. They know we're only carping from the press box because we're either too fat, slow, useless or old (or all four) to be out there ourselves. So during MLS Cup and the MLS All-Star Game they indulge us by taking the trouble to organise media games or tournaments. I've still got my lovely trophy from being on the winning team at the 2011 All-Star Media Challenge in New York. I played against Greg Lalas, who once played half a dozen games in MLS (albeit over a decade earlier). He didn't seem to be noticeably better or worse than the rest of us. See, man, I coulda been a contender.

But that passage in Rock n Roll Soccer that goes: "In one game he [Pele] went ballistic at me for what he thought was showboating. In another game he scythed me down and provoked a 15-man brawl. Most painful of all, after I nutmegged him once he came up to me and ruffled my hair - a sporting gesture by the revered icon. Except that no one could see that he'd gouged my ear with his fingernail and opened up a bleeding wound..." - that was not written by me. I did not nutmeg Pele. That was Rodney Marsh. But if you want to confuse the two, be my guest.

Interview at World Soccer Talk

World Soccer Talk published an interview with me this weekend, conducted by Drew Farmer. Below is a sample, and here's a link to the whole interview.

Drew Farmer: Near the end of the book, Rodney Marsh had a few quotes about the new NASL and Tampa Bay Rowdies. Ian, what are your thoughts on the revived league and can it return to something similar to the original league? Do you share Marsh’s thoughts on the league? 

"No, I don’t agree with Rodney on that one, though I can see why he denigrated it – he’s someone who’s used to top class football. That’s what he played, and that’s what he wants to see. For me, the more teams and leagues there are, the better. Personally, I’d watch anything (and I do) – I grew up watching Lincoln, Scunthorpe and Grimsby, after all.

"I had a bit of a testy email exchange with the current [New York] Cosmos, though, because they objected to me referring to the new league as “semi-pro” in the book. That wasn’t intended as a putdown. In many respects, the old NASL, especially in its early years, was semi-pro too, at least according to my definition. That is, players played and were paid for less than half a year, at least until they started the winter indoor league(s). To me, semi-pro is when you have players on contracts that mean they have to work other jobs, because the break between seasons is several months long, or because the players are also coaching or working other jobs to make a living. There’s no shame in that for a brand new league in a country like the US. In that respect, many MLS players could have been classified as semi-pro until they re-negotiated the minimum wage in the latest round of pay negotiations. It’s not an insult, it’s just a reflection of a league’s status at this point in time.

"Can it grow to the size of the old NASL? Again, I think that question doesn’t really apply. I think eventually it would be best if the leagues merge and we end up with two or three divisions with at least some form of relegation and promotion when that’s sustainable. The US is, after all, the ultimate meritocracy, or at least in theory. It can also be more protectionist than a Soviet planned economy. Right now, though, MLS and NASL seem to be in an unspoken competition, and from what I can gather at this distance, they’re not on especially good speaking terms."